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Writer's pictureAna Cheong

A Strong Personal Brand Builds Career and Business Success

Having a strong Personal Brand helps you to distinguish yourself from others in your industry. It helps to attract potential employers and you might even get head hurt by well-known firm. Hence it is costly if you do not manage your Personal Brand according to what you will to be known at the market place.


Building a strong personal brand that truly reflect who you are will be an asset to your career or business building. A strong positive personal brand is your reputation at the marketplace. People brand you according to the encounter with you. They capture the information about you through their 5 senses. Your visual and how you present yourself will stay in the memory for a long time. The common saying that first impression counts, you will not get a second change to recreate your first impression.


Learning how to capitalize on your strength, talents and skills and understand your characters and personality gives you more insights to build a strong brand for yourself. Ultimately you want your brand to reflect your true self wisely that attract you the opportunities, build trust and relationship that you desire.


If you have yet to consciously build your brand, I would like to invite you to spend some time with yourself to contemplate

1. What would you like to be known of to others?

2. What is your life purpose?

3. Do you have a vision and mission? What is your vision and mission?


Once gather all these important answers, is time to initiate a plan of action to build your brand. Avoid comparing yourself with others around you that already having a strong brand and are well known in the industry. Everyone is unique and talented in their own sense. It never works when you copy and paste someone else’s brand to be yours because that is not YOU. That is why you have to spend time answering the 3 questions above because it is the foundation building blocks to your personal brand.


Another important point is your personal brand will continuously evolve as your life, your career or business grow. It is never stagnant because life is forever evolving and you are constantly expanding if you choose to be. Your Personal Brand is the best tool that you can use to connect your presence, your passionate work and business to the marketplace.


For more enquiries on Building a Strong Personal Brand, please email us for a Brand Assessment at ana@aaasolutions.co

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